Setanta TV lost a massive chunk of their TV viewing today as they lost all their 2009/2010 Premier league rights. Setanta has failed to pay the latest chunk of the £30m it owes the English Premier League - losing the rights. The league will now put the rights to the 46 live matches for the 2009/2010 season out to auction, after Setanta missed Friday's payment deadline. Offers to buy the rights need to be made by Monday.
The Board of Setanta said it would "consider its options over the weekend","In the meantime, Setanta's sports channels continue on air," it added.
The Premier League said it had been working with Setanta "for some time to help them continue as the broadcaster" .
Sky would be legally free to bid for one of Setanta's two packages of 23 games, the other 23 will go else where . Under the EU regulatory that no one operator can hold all the rights to air all the Premier League games
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